Annotated Bibliographies

1a. http://proquest.umi.com.lib-proxy.usi.edu/pqdweb?index=1&did=1517644631&SrchMode=2&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1218224080&clientId=4130
1b.The Sugar Association; The Sugar Association Applauds California Assembly Health Committee's Plans to Hold Hearings on Deceptive Advertising of Artificial Sweeteners
Anonymous. Pediatrics Week. Atlanta: Jun 9, 2008. pg. 53
Abstract (Summary)
In December 2004, The Sugar Association brought an action in United States District Court, Central District of California alleging that Johnson & Johnson uses false, deceptive and misleading marketing to induce customers to purchase [Splenda]. In its complaint, The Sugar Association claims that Johnson & Johnson has chosen to compete not only in the artificial sweetener market against products like Sweet'N Low and Equal, but also in the natural sweetener market against sugar. Johnson & Johnson intentionally changed its advertising so that consumers no longer view Splenda as a mere "packet" sweetener, but instead perceive it as a "pantry staple food," in part by introducing a Splenda-branded product it claimed "offers a true sugar baking replacement."
1c. Misleading Splenda marketing about its safety.

2a. http://proquest.umi.com.lib-proxy.usi.edu/pqdweb?index=17&did=1113298021&SrchMode=2&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1218224080&clientId=4130
2b. Business Update; Consumer demand drives growth and innovation of SPLENDA Sweetener products
Diabetes Week. Atlanta: Sep 4, 2006. pg. 16
Abstract (Summary)
In fact, one in every five households purchases SPLENDA Sweetener Products.
2c. People are choosing it; dr's are recommending it.

3a. http://proquest.umi.com.lib-proxy.usi.edu/pqdweb?index=46&did=858555751&SrchMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1218224923&clientId=4130
3b. Abstract (Summary)
The debate over the wildly popular sugar substitute Splenda has turned not-so-sweet. The maker of Equal, its closest competitor, has sued over Splenda's claim, "Made from sugar so it tastes like sugar," saying it fools consumers into thinking the product is all-natural. The Sugar Association has launched a Web site, truthaboutsplanda.com, that snipes, "Splenda is an artificial sweetener made from a chemical compound that includes chlorine. Splenda is not natural." Now, McNeil Nutritionals, which makes Splenda is suing the sugar association for making "false and misleading claims."
3c. What is it made of? Is it safe?

4a. http://proquest.umi.com.lib-proxy.usi.edu/pqdweb?index=10&did=1276497791&SrchMode=2&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1218224080&clientId=4130
4b. Sugar Association; Fearing Damaging Verdict, Johnson & Johnson Settles Splenda Misleading Advertising Lawsuit
Obesity, Fitness & Wellness Week. Atlanta: Jun 2, 2007. pg. 1072
Abstract (Summary)
Dan Callister, with Squire Sanders & Dempsey, attorneys for the Sugar Association said, "We know because of evidence presented at trial that it was greatly to Johnson & Johnson's advantage to mislead American consumers. We know that Johnson & Johnson knew they were misleading consumers and did nothing. It is clear the jury was outraged and wanted to punish Johnson & Johnson and immediately asked for a calculator.
4c. Lawsuit(s) against Splenda

5a. http://www.lexisnexis.com.lib-proxy.usi.edu/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T4328891880&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T4328891888&cisb=22_T4328891887&treeMax=true&treeWidth=0&csi=227171&docNo=2
5b. WAR OVER ARTIFICIAL SWEETENERSManila Standard, June 24, 2008 Tuesday, 786 words, Connie Veneracion
There is nothing natural about Splenda. It is as artificial as Equal, NutraSweet and all the other sugar substitutes out there. The made with sugar tagline has proved misleading to many people but that's really the intention. When did truth and advertising ever go together? Most times, it is the wrong impression that makes a product such a hit.
5c. Use this because it names other major artificial sugar players - Equal and NutraSweet.

6a. http://www.lexisnexis.com.lib-proxy.usi.edu/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T4328891880&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T4328891888&cisb=22_T4328891887&treeMax=true&treeWidth=0&csi=314633&docNo=22 6b. Jury to get Splenda-Equal fightAFX International Focus, May 10, 2007 Thursday 10:15 PM GMT, 492 words
6c. Use because it shows fighting among brands

7a. http://proquest.umi.com.lib-proxy.usi.edu/pqdweb?index=0&did=1526207981&SrchMode=2&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1218226162&clientId=4130
7b.
PepsiCo; Video: PepsiCo and Whole Earth Sweetener Company Introduce All-Natural, Zero-Calorie Sweetener PureVia
Anonymous. Food Business Week. Atlanta: Aug 11, 2008. pg. 23
Abstract (Summary)
"The introduction of PureVia(TM) represents the culmination of four years of research and development to bring this revolutionary new product to market and satisfy consumer demand for great tasting, all-natural, zero-calorie sweeteners," said Paul Block, chief executive officer of Merisant and Whole Earth Sweetener Company.
7c. Wow - there is a new natural artificial sweetener being introduced... great.

8a. http://proquest.umi.com.lib-proxy.usi.edu/pqdweb?index=2&did=1206897191&SrchMode=2&sid=1&Fmt=4&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1218227003&clientId=4130
8b.
Soft drink manufacturers concentrate on diet products as category grows
Barbara White-Sax. Drug Store News. New York: Dec 11, 2006. Vol. 28, Iss. 17; pg. 73, 1 pgs

Abstract (Summary)
Mike Cinque, Coca-Cola's vice president of sales for U.S. drug stores, said that while overall carbonated soft drink sales in drug stores are "very healthy," dollar sales for diet products are outpacing dollar sales of regular CSDs. We've recently expanded our Diet Pepsi portfolio with the introduction of Jazz, a new line of zero-calorie colas available in rich flavors like black cherry french vanilla and strawberries and cream, said Michelle Naughton, a spokeswoman for Pepsi-Cola North America.
8c. This could be good info to summarize with because it shows that soft drink co's are forging ahead with diet cokes.

9a. http://proquest.umi.com.lib-proxy.usi.edu/pqdweb?index=4&did=1073031421&SrchMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1218227317&clientId=4130
9b.
Is Diet Soda Making You Fat?
Leslie Pepper. Harper's Bazaar. New York: Jul 2006. , Iss. 3536; pg. 58, 1 pgs
Abstract (Summary)
Researchers at the University of Texas Health Science Center at San Antonio tracked more than 600 normal-weight adults over seven to eight years and found that, on average, those who drank diet soda-even as little as one can or bottle a day-did not lose weight and were significantly more likely to become overweight than those who drank regular soft drinks or none at all.
9c. Aha - are diet cokes diet food?

10a. http://proquest.umi.com.lib-proxy.usi.edu/pqdweb?index=9&did=1188385431&SrchMode=1&sid=4&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1218227801&clientId=4130
10b.
Stop sipping! Surprising news about diet soda
Janet Bailey. Good Housekeeping. New York: Sep 2006. Vol. 243, Iss. 3; pg. 31, 1 pgs
Abstract (Summary)
Why the gain? "We're concerned that the artificial sweeteners in diet drinks actually increase food cravings for some people," says study coordinator Sharon Fowler, M.P.H. And diet-soda drinkers may think that they can afford to indulge elsewhere-the "I can have a hot-fudge sundae since I had a diet soda" rationalization.
10c. Do diet cokes help with weight loss? Not.

11a. http://proquest.umi.com.lib-proxy.usi.edu/pqdweb?index=18&did=22075751&SrchMode=1&sid=4&Fmt=4&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1218227801&clientId=4130
11b.
How diet soda turns to poison
Jennifer Cohen. Earth Island Journal. San Francisco: Fall 1997. Vol. 12, Iss. 4; pg. 29, 1 pgs

Abstract (Summary)
Cohen, a sixth-grader, conducted an experiment on aspartame in diet soft drinks to show how it breaks down into two deadly neurotoxins. When soft drinks are stored at high temperatures (104 degrees Fahrenheit), the aspartame breaks down into formaldehyde and diketopiperazine.
11c. asparatame keeps coming up - is there a link between it and splenda/nutrasweet?

12a. http://proquest.umi.com.lib-proxy.usi.edu/pqdweb?index=1&did=1256780441&SrchMode=1&sid=3&Fmt=4&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1218228592&clientId=4130
12b.
Effects of Soft Drink Consumption on Nutrition and Health: A Systematic Review and Meta-Analysis
Lenny R Vartanian, Marlene B Schwartz, Kelly D Brownell. American Journal of Public Health. Washington: Apr 2007. Vol. 97, Iss. 4; pg. 667, 9 pgs

Abstract (Summary)
In a meta-analysis of 88 studies, we examined the association between soft drink consumption and nutrition and health outcomes. We found clear associations of soft drink intake with increased energy intake and body weight. Soft drink intake also was associated with lower intakes of milk, calcium, and other nutrients and with an increased risk of several medical problems (e.g., diabetes). Study design significantly influenced results: larger effect sizes were observed in studies with stronger methods (longitudinal and experimental vs cross-sectional studies). Several other factors also moderated effect sizes (e.g., gender, age, beverage type). Finally, studies funded by the food industry reported significantly smaller effects than did non-industry-funded studies. Recommendations to reduce population soft drink consumption are strongly supported by the available science. [PUBLICATION ABSTRACT]
12c. Soft drinks "facts" in general/ diet or not.